About Us

Community | Innovation | Solutions

Founder Tracy Fortson is an innovative connector, collaborator, communicator and change agent dedicated to advancing an equitable, free and just society, and advocating for the arts, music and cultural institutions. Her clients include large and startup nonprofits, leaders of social and racial justice movements, artists and art-activists.

Tracy has developed and implemented successful: government, corporate and community partnerships; public awareness, media and marketing campaigns; public policy and crisis management strategies; and special events and fundraising initiatives. As a nonprofit expert, she established a national patient advocacy movement at a large public health organization, served as a lobbyist and crisis communications manager for the biomedical research industry, and was the New York City director for a sports-based youth development organization.

Testimonials

"I have had such great experiences working with Tracy over the years. Her extensive network and abilities as a ‘connector’ were invaluable to the projects we collaborated on. Tracy is one of the most dedicated, resourceful and tenacious people I know. I admire her ability to find creative solutions when challenges arise. Best of all, she is an absolute pleasure to collaborate with. Genuinely one of my favorite people - from the board room to the dance floor." - Shannon Jones, Co-founder, verb.

"It was an absolute joy working with Tracy as our Media Relations Director for the #MuteRKelly campaign. It would have been impossible for us to coordinate a coherent and effective communications and pr strategy without her media expertise and training, dedication to the cause, and unwavering professionalism. She is a true asset to any team and brings invaluable experience to every project she works on. We are so thankful to have worked with her and wholeheartedly recommend her to other organizations looking for a Media and Communications specialist every chance we get." - Oronike Odeleye, Arts Administrator and Co-Founder, #MuteRKelly Movement

"Tracy is a lifesaver! My non-profit business was just starting to get off the ground. We needed help badly with creating our strategic plan, including creating a media/advertising campaign for a major event. With her expertise and extensive experience working with non-profits, Tracy knew exactly how to advise us on how to position our organization for success and created a targeted media template for our outreach events. And, now we are on our way!!!!" - Geri Goins, M.S.M. Executive Director,

My Sisters Closet, Inc.